Nimble AMS Brand Development
Live Site
Nimble AMS Brand Development
Live Site
Problem
Nimble AMS was dealing with an outdated and generic brand that failed to stand out in a crowded market. The reliance on identical fonts as the parent brand hindered differentiation, a crucial aspect for a company integrated with Salesforce. The absence of a distinctive illustration style and secondary colors, coupled with a lack of emphasis on UI within deliverables, underscored the pressing need for a brand revamp to better align with its Salesforce integration and enhance visual appeal.
Solution
- UI elements within brand assets
- Updated color palette & iconography style
- Lottie animation in hero images
- Unique illustration style that interacts with compositional elements
My Role
- User Research
- Brand Development
- Website Design
- Marketing Design
%
increase in revenue YoY
%
growth in MQIs
