Live Site

Attendee Interactive grappled with an extremely outdated and archaic brand that not only lacked visual appeal but also failed to convey the dynamic nature of its software. The scarcity of engaging brand assets, coupled with a monotonous single-color palette and the absence of UI representation, hindered effective communication of the software's capabilities. Moreover, the stagnant website, untouched for eight years, accentuated the pressing need for a comprehensive brand overhaul to bring vitality, depth, and contemporary relevance to Attendee Interactive's identity.

Solution & Impact

Revamping Attendee Interactive's brand proved transformative as new brand fonts, improved website accessibility, and a vibrant color palette injected life into its previously lackluster identity. The introduction of a candid yet professional photography style enhanced overall brand appeal. The star of the show was the staggering impact on sales, with live events revenue skyrocketing by an impressive 124% year over year, highlighting the direct correlation between the brand redesign and the remarkable growth in software sales.